In fact, the majority of adults reported that they feel a 'buzz' up to 7 days afterwards and it even boosts their mental health. Half of our interviewees admitted that they would spend more on a purchase if it comes with a freebie, and on average they'll pay an extra 11% over their original budget.
To look more into the physiological side of freebies, we employed the help of a renowned psychologist, Dr Linda Papadopoulos. She confirmed our findings from a physiological perspective, saying that receiving something for free releases the 'feel good' hormone, dopamine, in our brain, which explains why we experience such satisfaction and pleasure.
