Social Responsibility

Vision Direct Social Responsibility

Welcome to Vision Direct

Healthy vision helps open the doors to education, work, sport and so much more. That’s why Vision Direct is committed to delivering great low prices, fast delivery and exceptional service for thousands of prescription eyewear customers across Europe every month.

Founded by opticians in 1998, Vision Direct was the UK’s first online only contact lens retailer. We supply contact lenses to customers in Spain, Italy, Netherlands, France, Belgium and the USA.

We’re proud to support the communities we’re a part of, working together with charities, organisations and local leaders to make a difference wherever we can.

A part of the Essilor group

Impaired vision is the most common disability in the world, yet its impact on society is largely unrecognised. One-third of the global population is prevented from accessing vision care because of where they live, what they believe or what they can afford. Many do not even realise they are disadvantaged.

Seeing well improves everything – from being able to read and achieve in school, to employability and personal well-being. And that's not all. By enabling people to live life to the best of their capabilities, good vision plays a key role in the sustainable development of local communities and economies.

At Vision Direct, our mission is to improve your life by improving your sight. But it doesn’t stop there.

We are proud to be part of a global drive to create access to vision care for people everywhere.

The Essilor Vision Foundation has grassroots initiatives in over 40 countries around the world that have helped more than 6 million people to access first-time vision care since 2013. Four million more are expected to benefit from these programs in 2017 alone.

We want to help see that number continue to grow each year. And you can help more people in your area improve their eye health.

Read more about Essilor's mission to improve lives by improving sight on Read more about Essilor’s initiatives to serve the 2.5 billion people with uncorrected poor vision on

Our commitments

Since 2014 we have supported Vision Aid Overseas. During this time we have provided financial support, glasses frames and lenses to 5 regional districts in Southern Ethiopia, fostering community growth.

This has resulted in screening for 185,000 people with 15,000 glasses wearers in the area.

In 2017 we endeavoured to extend this project for 3 years meaning we’ll send 21,000 frames and lenses by 2020.

Modern anti-slavery statement

We carefully measure and evaluate the impacts our business practices have. By engaging with local stakeholders, following sustainable purchasing strategies, embracing ethical business practices and through our unwavering of human rights and dignity we endeavour to positively contribute to society.

In 2018 we are:

Donating a total of 12,840 sunglasses and 1,700 glasses frames.

We’re not just shipping glasses overseas, we’re doing our utmost to protect the environment by digitalising our delivery notes, this will save 12 tonnes of paper every year.

Plus, we’ve reduced our carbon footprint thanks to our new warehouse located nearer to our customers, this limits our delivery distances.

Meet the team

Spotlight on our staff
Each member of the Vision Direct team is passionate about what they do and how their work can help to make Vision Direct even better. We’re introducing you to just a few of them below, with more to come as our team continues to grow.

Anisha Patel

Anisha Patel
FP&A Analyst

Our FP&A Analyst Anisha is instrumental in ensuring the company stays on track and on budget at all times. Thanks to her help in determining Vision Direct’s key performance indicators, the company is able to better understand our customers and the way the products they prefer to order and use.

Ashley Mealor

Ashley Mealor
Chief Marketing Officer

Ashley has spent over 15 years in marketing with a particular focus in online retail. His expertise across brand management, customer communications and organic SEO has brought Vision Direct to the attention of customers around the globe. This in turn has led to more people all over the world having easy access to the lenses they need.

Brendan O’Brien

Brendan O’Brien
Chief Operations Officer

Having studied and worked as an optometrist, Brendan’s vast knowledge of eye health and the optics industry has been a huge asset to Vision Direct. Brendan now uses his experience to help our customers get the most of their contact lenses, overseeing our customer service team and heading up operations in the warehouse.

Emma Haskell

Emma Haskell
Head of Customer Retention

As our Head of Customer Retention, Emma is always striving to improve the user experience for our customers. Not only has she overseen a drastic improvement to our email and customer communications programme, she is also actively involved in testing our website to make sure it is the best it can be.

Michael Kraftman

Michael Kraftman
Chief Executive Officer

Michael’s leadership has taken Vision Direct from a small business to one of the leading online contact lens retailers in the UK. With over 150 staff across Europe, Vision Direct is now able to offer clear sight to more people across the world.

Richard Rust

Richard Rust
Chief Financial Officer

Even as our business has grown, Richard has pushed our financial team to ensure our customers get the best possible price for the lenses they order. His background in both financial and commercial industries have been an invaluable asset to the day to day running of Vision Direct.

Zynab Zakaria

Zynab Zakaria
Web Delivery Manager

Whether we need to shout about a brand-new deal or offer our customers a better understanding of eye health, Zynab is the one who brings our concepts to life in the form of brilliantly designed and executed web pages. Since joining Zynab has ensured all our new microsites and landing pages are not only customer friendly, but also completely accessible and simple to use.

Vision Direct Our Vision

Our vision

As part of the Essilor family, Vision Direct shares the group vision of improving lives by improving sight. We’re working together, towards a world where everyone can enjoy healthy, clear vision.


Vision Direct supports vital preventative research that could help stop sight loss in its tracks. We’re proud to have collaborated with Fight for Sight, the UK’s leading eye research charity, in raising funds for future cures that could help more people enjoy healthy vision.


As well as providing a fast, easy and affordable way to purchase contact lenses for customers across Europe.


By supporting a range of eye research charities and initiatives, Vision Direct is committed to the Essilor group vision of empowering better vision for everyone.

Vision Direct trust and caring service

A trusted and caring service

Offering award-winning customer service seven days a week, Vision Direct is the UK’s most trusted online only contact lens retailer. We’re always here to help, whether you want to chat about which lenses are compatible with your prescription or query an existing order.

Webchat. Social. Email. Phone

However you prefer to get in touch with our team of specially trained customer care experts, they’re here for you seven days a week. Simply get in touch via your preferred method of communication and we‘ll be happy to help.

In house opticians

Vision Direct was founded by opticians in 1998 and has three in-house opticians on staff to help with customer queries. Ask our experts your eye care and contact lens questions!

Vision Direct customers

What our customers say about us

Rated 4.8/5 on the independent review website Trustpilot, Vision Direct is trusted by thousands of customers to offer fast, easy delivery of their prescription eye care products every month. Take a look at what our customers are saying here:

‘Super easy and fast delivery’Vision Direct

‘So easy to order, and very helpful on live chat for me to order as it was my first time. The delivery came the next day and it was a Saturday, I’m extremely happy!’- Laura

‘Excellent service'Vision Direct

‘I really cannot fault this company. The service is quick and professional, making my life easier. I’m not very organised so the fact I can get next day delivery is excellent. I’ve been using them for years and never had a problem.’-Alison

‘Years of Satisfaction’Vision Direct

‘Not only do the orders come correctly and promptly, but the customer service is amazing as well. I love the prices, the ease of getting my contacts and the email reminders. I highly recommend Vision Direct to anyone!’- Asha

‘Very, Very happy’Vision Direct

‘To be honest, things didn’t go as planned with my order. I ordered the wrong lenses and even though it was totally my fault they credited my account. For the correct order, sadly, my lenses were out of stock and as I needed them for a ski trip they sent me something similar to get me by (free of charge I might add). Really good service, happy to help and first class communication. These guys now have a very happy and loyal customer!’- Patrick

‘Excellent service’Vision Direct

‘Very pleased with my order and will use Vision Direct again. Good clear communication, very quick delivery and good value. Much better experience than with other online contact lens suppliers.’- Alice

UK and International Expertise

Vision Direct location

Vision Direct is an international company, serving customers in the UK, Europe and the rest of the world.

Our offices

6 Camden High Street

Unit 2 Hudson Court
YO26 6RB

Distelweg 80G
1031 HH

Working at Vision Direct

We are as dedicated to our staff as we are to our customers, and encourage a friendly, open working environment where everyone has a chance to develop and thrive. As an equal opportunities employer, we believe we’re much better off building a team from a variety of different backgrounds and can learn much more from having such a diverse group.

Internships at Vision Direct

Vision Direct offers young people ways into the working world, giving an opportunity to gain experience and grow with the company. We employ apprentices, helping them to achieve accreditation and introducing them to the working world. Ambitious graduates can embark on paid internships where they work alongside people with the very skills they want to develop and result in the prospect of a full position.

As well as giving people a chance to begin careers, we care about developing our staff. We ensure that our employees are able to attend training in key skills to learn and improve. We also provide regular training in the form of skills based workshops with examples including Excel, Google Analytics and SQL.

With training available to all members of the team, there’s plenty of opportunity to further their learning and understanding. This is not just useful for their day job, but their careers and future opportunities, and helps to build a better-equipped team.