Opticians vs online contact lens stores: which is better?

One of the most notable differences between in-store and online shopping for eyewear and contact lenses is the price.

• Opticians: Prices at high street opticians are often higher due to overhead costs, including rent, staff, and in-person services like eye exams and fittings. Many opticians promote subscription services, which may not always be the most cost-effective way to purchase contact lenses.

• Online Stores: Online contact lens retailers like us typically offer lower prices on brands like Acuvue Oasys, Dailies AquaComfort Plus, and Air Optix. Bulk discounts, hassle-free reordering, and special promotions make buying lenses online more affordable. At Vision Direct, we also offer a Price Match Promise, so if you find our contacts cheaper somewhere else, we’ll match the cost.

Shopping online can lead to significant savings compared to purchasing from high street opticians.

• Opticians: Purchasing from an optician requires booking an appointment, travelling to the store, and potentially waiting several days for your order to be ready for pick-up. This process can be inconvenient, especially if you're running low on lenses.

• Online Retailers: Ordering lenses online allows you to buy contact lenses at any time, with next-day delivery options available for fast shipping.

For urgent needs, shopping online ensures you never run out of your preferred lenses.

• Opticians: Return policies vary, and customer support is usually available only during business hours. 

• Online Stores: Many online retailers provide customer support that extends outside of the standard 9 to 5, offering easy returns, and flexible delivery options. Customers can get support with their orders from the comfort of their own home, and don’t need to travel to the optician to start a return. 

We offer fast shipping, straightforward reordering, and a simple return process, ensuring a stress-free shopping experience. 

Whether online or in-person, buying contact lenses online is safe and reliable when you choose a trusted retailer. 

To ensure safe purchases: 

• Buy from reputable providers that sell authentic lenses. 

• Verify secure payment options and review customer feedback from trusted platforms like Trustpilot. 

• Ensure your contact lens prescription is current to prevent eye strain or discomfort. 

We stock only genuine products from leading brands, guaranteeing safe and high-quality lenses with every order. And you don’t have to take our word for it. You can read our Trustpilot reviews to see what customers like you think of us. 

Overall, while opticians provide essential in-person care, online stores offer greater affordability, convenience, and selection. For most people, buying contact lenses online is the smarter choice.