Vision Direct presents everclear TASTY: flavoured edible lenses

Friday, 1 April 2022 by Vision Direct

This news was published on April 1st as an April Fools' Day joke, but we will keep investigating this. ;)

Vision Direct is proud to announce that years of research and development have paid off: we present our new everclear TASTY edible contact lenses, the first daily wear-and-eat contact lenses.

You will love everclear TASTY contact lenses from start to finish: simply put them in first thing in the morning as usual and enjoy fresh and healthy vision for up to 12 hours at a time.

When it comes to taking out everclear TASTY contacts, unlike your traditional disposable lenses, which are thrown in the bin (and never in the toilet or sink!), you can eat them!

With everclear TASTY, you can get to the end of the day and enjoy a delicious burst of one of the following flavours: Berry beautiful (strawberry), Look apeelin' (banana), Apple of my eye (apple), and You're the zest (orange).

With our new patented sucrose hydrogel, everclear TASTY joins the rest of the everclear range, exclusive to Vision Direct.

"everclear TASTY is made with the revolutionary Nutrifilcon A, B and C materials, which include up to 53% seasonal fruit extract in their composition," explains Gabriella Smith, Head of Technology Innovation at Vision Direct, adding: "Thus, the lenses not only melt in your mouth without leaving any residue, but can even be considered a fairly healthy snack."

Being edible, these lenses also respond to the growing demand for more sustainable products that generate less environmental impact.

Combining this eco-consciousness with the comfort and hygiene of everyday contact lenses, all blended with real fruit, everclear TASTY is a game-changing flavour explosion that will delight younger wearers who seek to please the eyes and also the palate while taking care of the planet.

After several years maturing the project, taste in sight! everclear TASTY lenses will be available on the Vision Direct website from June 1 2022. In the meantime, you can continue to order our contact lenses, contact lens solution and eye health products and enjoy up to 45% more prices as always. We’re cheaper than high street opticians, and offer shipping in 24 hours.

This whole story is completely true except for all the parts that are totally made up.

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