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Why Choose

Why Chose VisionDirect

Here at, we know all about the demands of a busy and active lifestyle. That's why we work as hard as possible to handle your vision essentials quickly and with the minimum amount of fuss. We make ordering contact lenses, solutions and eye care products as easy as possible by offering free next day UK delivery on all orders of over £49. What's more, we guarantee savings of up to 45% compared with the major high street opticians. Read some of our our 35,000 customer reviews.

  • Award winning service and expertise
    We don't just provide affordable, high quality optical products. also provides expert support from our in-house optician Benjamin Dumaine, who is always on call to answer all questions relating to lens and eye care. You can contact Benjamin by email at

    We are also proud of our award winning customer service team, who are available 8am till 8pm, 7 days a week. If you are unhappy with the service your receive, please call our customer service team on 020 7768 5000 or contact us via email at We provide a no quibble returns policy on unopened and undamaged boxes of lenses should your prescription change or if you order the wrong lenses and split lenses will be replaced immediately.

  • Every vision solution under one roof offers a totally comprehensive selection of optical products. Whatever your optical needs, we will be able to help. We stock 99% of standard daily and monthly contact lenses as well as all solutions and eye care products like dry eye drops and vitamins. Order by 5.30pm for next day delivery on all stocked products. Another great advantage of ordering from is that we can supply contact lenses without the need for prescription checking by passing orders through our European operation, Vision Direct BV, making the whole process much quicker and easier.

    We pioneered the selling of contact lenses and other vision products online. In business since 1998, we are still the leaders in the field and work hard to maintain our position.

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