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About Us


A mission: possible

VisionDirect.co.uk was the first company in the UK to sell direct to the contact lens wearer.

A visionary idea

A visionary idea

We understand the demands of a busy and active lifestyle and your need to have the essentials handled swiftly and without fuss, which is why we deliver directly to you at any location in the UK that is most convenient.Best of all, we'll do it for free! We are honoured that you put your trust in us. We can also deliver next day to anywhere in the EU at an extra charge in case you've left it late.

An authority in optical-care

With our fully qualified in-house Contact Lens Optician and our UK qualified registered Optometrist, along with a dedicated and efficient customer service operation, rest assured that you're in consistently safe and highly capable hands.

A one-stop destination to seeing more

Because style is just as important as practicality, we also have an extensive collection of designer spectacles, sunglasses and accessories to choose from. Allow us to show you the process of buying contact lenses in a whole new way.

A journey through the history of VisionDirect.co.uk